Downtown Sign Design Standards

Signage in the downtown has been part of an ongoing discussion by the Longmont Downtown Development Authority (LDDA). As the City of Longmont was beginning to pursue active sign enforcement, the LDDA Board of Directors recommended at their 2013 annual retreat to develop sign design guidelines for the downtown. The Board’s recommendation was based on goals and policies of the Downtown Master Plan for Development and the Arts and Entertainment District Strategic Report and Action Program as well as input from the Placemaking Committee of the Creative District.

Downtown sign design standards were developed and reviewed through a committee of LDDA and City staff, business and property owners in the downtown, architects, and members of the Placemaking Committee. The standards focus primarily on sign design features to enhance the visual environment of the downtown, create a sense of interest and activity through creative signs, and promote economic vitality and enhance property values. As part of the Land Development Code Update, the Downtown sign design standards were updated in August 2018.

No changes are proposed to the number or size of signs that a business is allowed in the downtown, although there are allowances for flexibility in sign design, area and number of signs for creative designs through a modification and master sign process.

Where Do You Start?

If you are a business located in the Downtown District and would like to install a new sign or update your current sign, please read our easy Downtown Design Standards TIPS to help you get started! You can also call the LDDA office at (303) 651-8484. 

Signage Incentive Grants

With the creation of downtown sign design standards, the LDDA has allocated up to $100,000 in signage incentive funds available for downtown businesses to install new signs or convert nonconforming signs to comply with the new design standards. Existing legal non-conforming permanent signs in the downtown will be allowed to continue until the property or business owner is interested in upgrading signs or the business use or name changes. Portable and temporary signs, such as A-frame and banner signs, will need to conform to the sign design standards also. 

Important Information

Specific Questions about City Sign Code can be answered by the City of Longmont Department of Planning or by calling 303-651-8330